Peppers, D <br/><br/>
Is your company ready for one-to-one marketing? Harvard Business Review 

 - Boston  Harvard Business School  1999 
 - 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Access To Markets<br/>Market<br/>Market Planning<br/>Market Studies<br/>Marketing<br/>Retail Marketing
<br/><br/><label>LC Class. No.: </label>HF 5001 P495