Woolridge, B. R.
Healthcare marketing : strategies for creating value in the patient experience
- 1st. ed.
- US Cognella Inc. 2019
- 260 p. 25 cm.
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.
9781516514267
Health Administration
Health Services
Marketing
Medical Care
RA 410.50 W674