Ozimek, J. <br/><br/>
Targeting for success :  A guide to new techniques for measurement and analysis in database and direct response marketing 

 - London  McGraw-Hill  1993 
 - 
<br/><br/><label>ISBN: </label>0077077660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Access To Markets<br/>Market<br/>Market Planning<br/>Market Studies<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.126 O934