Koehn, N. F <br/><br/>
Brand New :  How entrepreneurs earned consumers' trust from Wedgwood to Dell 

 - Boston  Harvard Business School Press  2001 
 - 
<br/><br/><label>ISBN: </label>1578512212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Business Management<br/>Business Organization<br/>Businessmen<br/>Entrepreneurs<br/>Entrepreneurship
<br/><br/><label>LC Class. No.: </label>HB 615 K644