Reichheld, F. F <br/><br/>
The loyalty effect :  the hidden force behind growth, profit and lasting value 
Frederick F. Reichheld 
 - Boston  Harvard Business School Press  1996 
 - xii, 323 p.  25 cm. 
<br/><br/> Demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. 
<br/><br/><label>ISBN: </label>0875844480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management<br/>Business Organization<br/>Labour Productivity
<br/><br/><label>LC Class. No.: </label>HF 5415.5 R452