Aaker, D <br/><br/>
Marketing research :  instrustors's manaual 

 - 4th 
 - New York  John Wiley  1990 
 - 
<br/><br/><label>ISBN: </label>0471516740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market<br/>Market Planning<br/>Market Studies<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.2 A344