Friedman, L. <br/><br/>
The Channel Advantage :  Going to market with multiple sales channels to reach more customers, sell more products, make more profit 
Lawrence Friedman & Timothy Furey 
 - 1st ed 
 - Amsterdam  Butterworth-Heinemann  1999 
 - x, 228 p.  24 cm. 
<br/><br/> Deals systematically and comprehensively with the challenges companies face in developing high-performance go-to-market systems. 
<br/><br/><label>ISBN: </label>0750640987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Delivery Of Goods<br/>Marketing<br/>Sales
<br/><br/><label>LC Class. No.: </label>HF 5415.129 F75