Needham, D. <br/><br/>
Marketing :  everybody`s business 
Dave Needham & Rob Dransfield 
 - Oxford  Heinemann  1991 
 - 188 p.  24 cm. 
<br/><br/><label>ISBN: </label>043545000x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 N443