Schmitt, B. <br/><br/>
Marketing aesthetics :  the strategic management of brands, identity and image 
Bernd Schmitt & Alex Simonson 
 - New York  The Free Press  1997 
 - xv, 345p.  23 cm. 
<br/><br/> Offers clear guidelines for harnessing a company's total aesthetic output - its 'look and feel'- to provide a vital competitive advantage 
<br/><br/><label>ISBN: </label>9780684826554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Organization
<br/><br/><label>LC Class. No.: </label>HD 59.2 S357