Lamb, C. W.., et al Marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel, A. J. Faria & William J. Wellington - 3rd Canadian ed. - Australia Thomson/Nelson 2005 - xxix, 671 p. 22 cm ISBN: 0176416498 Subjects--Topical Terms: ManagementMarketingTextbooks LC Class. No.: HF 5415 M 29325