Needham, D <br/><br/>
Marketing :  everybody`s business covering European and international market 
Dave Needham & Rob Dransfield 
 - 2nd 
 - London  Heinemann  1995 
 - ix, 290 p.  24 cm. 
<br/><br/><label>ISBN: </label>0435450255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>International Market<br/>Marketing<br/>Promotion<br/>Trade Promotion
<br/><br/><label>LC Class. No.: </label>HF 5415 N443