Engel, J. F <br/><br/>
Consumer behaviour 
James F. Engel, Roger D. Blackwell & Paul W. Miniard 
 - 7th 
 - New York  Dryden  1993 
 - xxiii, 846, v. p.  26 cm. 
<br/><br/> The authors discussed the general view of consumer behavior, why it has received widespread recognition and a quick picture of the primary variables and factors that must be understood by any serious student in the field 
<br/><br/><label>ISBN: </label>0030767512 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour<br/>Marketing<br/>Retail Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.3 E533